Looking beyond the employment spectrum (jobs, candidates, recruitment, and so on), videos, on relevant platforms, also help professionals in personal branding. Similarly, some kinds of people may have an inherent advantage with videos – extroverts, and people who are very comfortable with sharing selfies may be better placed to utilize videos to augment their profiles. For instance, economically well-off candidates could really present a full-fledged production that presents them in the best light, while those who lack either the resources or the talent to perform in front of a camera could be seen as lacking. Skills like verbal communication, presentation, or articulation are better represented on video, and this is usually demonstrated much later in the interview process when there is no video.īut the presence of video adds a lot of other problems. Here’s a showcase of some of the resumes (from TikTok) and cover stories (from LinkedIn, using the following narrative styles – simple, selfie video an edited showcase of work/interests/personality a text-based banners-like cover story without featuring the person in-video a motion-graphics professional using his own graphics to create a cover story, and an animated cover story!).Ĭompared to a written document, a video helps present the softer skills of candidates much better. TikTokResumes is a 60-second video clip where people use their best creativity to talk about themselves, with scrolling text and all the usual jazz TikTok is known for (LinkedIn says, in its introductory note to Cover Story, that captioning capabilities will be added soon though I notice they have already added options to add stickers). The idea from TikTok is very different from LinkedIn’s Cover Story though the format used by both is video. The program has been closed now and TikTok may perhaps initiate another episode soon. The program invited users to post video resumes where they talk about why they should be hired, and the participating companies were asked to search by the hashtag, see the video resumes and make interview calls. Take a look at the 2 examples here – Ryan’s cover story is a selfie video where he simply talks to the camera, and Michelle’s cover story is a beautifully produced animated video about herself! So, in a way, this is the video version of a cover picture, then? But since it is a video, where a cover picture only offers an illusion of personalization, the cover story makes it truly personal.Īlso, LinkedIn allows you to either shoot a selfie video or upload a video that you have produced as the cover story. LinkedIn explains Cover Story as a feature that ‘lets you personalize your first hello’. But then, the cover letter is usually customized based on the organization you are applying to, and a LinkedIn Cover Story seems too generic and broad-based for that purpose. So, at best, it could replace the cover letter one attaches to a resume. The LinkedIn Cover Story is only a 30-second video, meant for quick consumption. It’s a nice, new addition to LinkedIn profiles, but it is also something that augments an existing profile and doesn’t intend to replace it. If you have a cover story video on your profile, an orange ring would encircle your dp indicating to others that they can click on the dp to view your video (much like how you click on the dp on Instagram to view stories).
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